In the ever-growing world of health and wellness products, cannabidiol (CBD) has emerged as one of the biggest star players. According to a Forbes Health survey, 60% of U.S. adults have tried at least one CBD product and think it has medical benefits. Whether you’re a seasoned entrepreneur or a newcomer to this industry, understanding this compound and how to market it effectively can be the key to tapping into its huge potential. Read on to find more about CBD and how you can market it like a true expert.
What Is CBD?
CBD is one of the chemicals found hemp, a Cannabis sativa species that’s used to make fabric, foods, health products, ropes, and more. While it contains some delta-9-tetrahydrocannabinol (THC), the psychoactive chemical found in cannabis, CBD’s uses and effects in the human brain are different from those of THC. Today, CBD is being used to treat epilepsy and multiple sclerosis due to its ability to manage seizures and pain, and improve muscle tightness. Health practitioners also consider it for various conditions, including schizophrenia, diabetes, Parkinson’s disease and anxiety. Notably, the Agriculture Improvement Act of 2018 legalized hemp throughout the U.S., which means that the U.S. Food and Drugs Administration has to treat hemp-derived CBD products like other regulated products.
How To Market CBD
Marketing your product is a key action when attempting to make a business move successful. As an entrepreneur, there are many tactics you can use to reach as many people as possible, and some of the top four include the following:
- Utilizing Lead Magnets
A lead magnet is a form of incentive that you can offer potential buyers in exchange for their contact details, such as email addresses. You can provide free downloadable content, such as videos, reports, PDF checklists or other similar items to, for example, get more email subscribers. After that, you can use a lead ad campaign to market the CBD-related lead magnet on popular social media platforms, such as Facebook and Instagram.
- Email Marketing
You should also consider implementing an email newsletter with relevant CBD-related educational content, product reviews and important product announcements to drive potential CBD consumers to your e-commerce website. This is a great way to keep your current customers and prospects interested and informed about your products.
- Differentiating Your Brand
As CBD products keep growing in popularity, more companies are sprouting everywhere. Therefore, you need to keep finding ways to stand out. One way to do this is carrying out industry surveys to inform your customers and prospects while making your brand look more professional and reliable. You can also focus on a niche, price your products differently, add a personal touch to your marketing and deliver unparalleled customer experience. There are so many ways you can differentiate your product just make sure to keep the customers interest at heart first with whatever you choose to do.
- Using Search Engine Optimization
Use organic search engine optimization tactics to ensure your products rank as high as possible on search engine results pages. Some of them include using your main keywords within the first sections of your content, improving your site’s user experience and using internal linking. This can make it easier for potential customers to find your products.
While CBD is a lucrative market, succeeding in it requires a strategic approach. Besides being compliant, transparent and passionate, you’ll need to use the marketing tactics above to be and remain successful. Other than just digital and online marketing make sure to think of physical marketing routes along with pop-up shops and event marketing that could be happening in the area. If you’re up for the challenge, you can even combine all the four strategies!
