About

IdeaWins is a brand that’s dedicated to helping small business owners succeed by becoming their trusted channel sales partner.

Definition: A channel partner is essentially an intermediary that helps a company reach a wider audience and increase sales by leveraging their own network and expertise through a straight commission model. There are no upfront fees of any kind.

Type of Channel Partner:

  • Independent Sales Representatives: Individuals who represent a company and sell their products or services on a commission basis. 
  • Referral Partners: Individuals or businesses that refer potential customers to a company in exchange for compensation. 
  • Benefits of Using Channel Partners:
    • Increased Sales Reach: Channel partners can access markets and customers that a company might not be able to reach on its own. 
    • Reduced Sales Costs: Channel partners can help reduce the cost of sales by sharing the burden of selling and marketing. 
    • Expertise and Resources: Channel partners often have specialized knowledge and resources that can help a company sell its products or services more effectively. 
  • Examples:
    • A company using independent sales representatives to sell their products in specific regions. 
    • A company using referral partners to generate leads. 

Tyler Gregersen: Tyler is the CEO of IdeaWins and has over 15 years of experience in Sales Management and Development. In 2019 he opened a successful sales office in the Philippines and has been a Director for multiple companies. Most recently he was the Director of Operations for ERC Specialists, helping them grow to become a highly successful business from less than a dozen employees to over 100 employees and filing the ERC for thousands of small business owners. He is a passionate entrepreneur and has a gift for inspiring his team to reach their goals. He believes that success comes from hard work and dedication and strives to set the example for his team.

Adam Torkildson: Adam is the CTO and editor of the blog and has a long history of investing in businesses and has a knack for recognizing potential in unique ideas. He has a strong background in business and finance and is a valuable asset to the IdeaWins team. He is also passionate about helping and mentoring others and is always eager to lend a helping hand.

Ryan Di Lello: Ryan is the CMO and Affiliate Manager at IdeaWins and has an impressive background in marketing and PR. He is an expert in his field and is passionate about finding innovative solutions to complex problems. He believes that communication is the key to success and is always looking for new ways to put his skills to good use.