Interview with Nicole Coggan

Interview with Nicole Coggan

Website / URL
https://www.nicolejessicacoggan.com
Bio
Nicole Coggan is an experienced Resume Writer with over 12+ years’ experience helping Australian clients write a resume that gets more interviews. Specialising in resumes, cover letters and selection criteria writing, Nicole uses that experience to create resumes that get results.
By focusing on her clients’ strengths and achievements, Nicole has been able to put the experience she gained with major employment agencies including ITEC and MAX Employment to good use.
Tell us your best small idea for big business wins
A Tip To Double Your IncomeIn the eleventh month of running my online resume writing business I discovered I could have doubled my income for the year by making one simple change to my business. I could have implemented this change in my second month and added 60% more in revenue to my bottom line. But, I resisted because I thought I knew better. (Insert massive face palm here)In my business model I offered two main products. These were government applications and resumes.
These government applications were hard work. They involved more research, a longer phone interview and took more time to write. I estimated these took at least twice as long as the resumes to write and since they were nearly the same price, I rejected tones of this work to focus on resumes instead. This was a smart idea because it meant I was making more money per hour.Well, it would have been a smart idea if it wasn’t for two things. I’d never actually tracked how much time it took to write a resume vs a government application and I only tracked my total advertising spend – not how much was spent on each product individually. Whoops!In month 11 I decided I was going to track every minute of my time down to the last second in order to work out which tasks I should outsource to a Virtual Assistant. What I discovered was nothing short of amazing. Not only did the government applications take less time to write, but they also cost 50% less in advertising. In fact by switching my focus to government applications instead of resumes I could have added another 60% to my bottom line.So here’s a tip that may seem obvious but is overlooked by many. In your second month of business track every minute of your time for a month so you know exactly where it goes. It doesn’t have to be complicated. I tracked mine using the stop watch on my iPhone and an Excel spreadsheet that broke my tasks into my two product categories. You may just double your income.
Tell us about you; your background.
Over the years, Nicole’s success has garnered recognition by major recruiters and immigration consultants, many who use her as the preferred supplier for their client’s resumes.
When she’s not writing resumes or criteria, Nicole is an avid Game of Thrones fan who loves playing netball, indoor rock climbing and exploring lifestyle and music festivals around southeast Queensland. Nicole was recently recognized as the Winner of the Australian Enterprise Awards ‘Best Independent Resume Writer of the Year’
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Getting your message out in a crowded market.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Teleportation. I work with clients all around Australia and travel to deliver workshops. It would be much easier if I could teleport to them!
What does “success” in 2023 mean to you? It could be on a personal or business level, please share your vision.
Success for me is always about balance. As a mother and business owner, while also in my final year of university, I have limited time. For me, it is about being able to balance my many responsibilities without burning out.

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